Building a business legacy for the Rio Olympics 2016

Brazil Access is a unique, strategic international marketing initiative that will use the years leading up to the staging of the 2016 Rio Olympics to:
- lift the international profile of Brazil's rapidly changing business environment and highlight its emerging capabilities in the key growth industries of the 21st Century;
- attract additional foreign direct investment to Brazil and forge business partnerships between Brazilian enterprises and their international counterparts;
- help selected Brazilian companies become more global by facilitating their expansion and engagement with international markets; and
- provide unique strategic positioning and business development opportunities for the venture’s business partners
A business “legacy” initiative for the 2016 Olympic Games based on the highly successful models developed for the Sydney 2000 and Beijing 2008 Olympic Games
Staging major events such as the Olympic Games provide host cities and nations with a once-in-a-generation opportunity to generate significant long-term economic benefits.
Typically these benefits are considered in terms of new and improved infrastructure, and enhanced tourism. However the “legacies” that can be created extend much further than these and can include additional trade and investment, and ongoing partnerships between local companies and their international counterparts.
Brazil Access will draw upon and leverage the lessons learned and the international business networks developed by Investment 2000 and China Access 2008, the highly successful business-led legacy programs conducted for the Sydney 2000 Olympic Games (Investment 2000) and the Beijing 2008 Olympic Games (China Access 2008). These private-sector driven business facilitation programs used the global focus provided by the Olympics to develop valuable new business connections between the Olympic host countries and the rest of the world and generated significant trade, investment and other commercial outcomes that otherwise would not have occurred. They also yielded very real commercial benefits for their sponsoring companies.
For more information, please visit www.brazilaccess.net


