'Invest in Australia' Mission

Hong Kong & China 2016

Our 2016 'Invest in Australia' Mission is designed to source, attract and develop relationships and partnerships with Chinese investors, entrepreneurs and business leaders for investment, trade and/or migration purposes.  

Join us in Hong Kong, Macau & Zhuhai from 17th-22nd of January 2016.

For more details, please download the information flyer and register your interest here

LIMITED TIME OFFER: Book before 1 October 2015 and receive $500 of the standard registration price (excluding GST)

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Our address:
Suite 33, Level 3,
International House
104 Bathurst Street,
Sydney, NSW 2000

Tel: +612 9267 1488
Fax: +612 9475 4357


China's Premium Market

The wealth management opportunity of the century!

Being a nation that values egalitarianism, Australia offers scant recognition for the premium consumer, a market that will provide the next wave of opportunity and demand from emerging nations, such as China. The premium class of consumers are part of a new market of ultra high net worth individuals (UHNWI) who make up a market that is truly out of reach for the majority. To be clear, this opportunity is different from the “mass affluent” market. Mass affluent refers to exclusive goods and services that can be accessed by the masses (e.g. Chanel bags, Louboutin shoes, first class airfares etc.) if they put their mind to it.  On the other hand, the “premium market” is unattainable to 99.9% of the population, invitation only experiences and events that offer exclusive personal experiences that are both hard to imitate and discrete. If Australia is to remain competitive as an international destination of choice for the world’s elite, it must, in both business and tourism, redesign the delivery and experience of the products and services it provides. Australian businesses and marketers must move quickly to keep pace with the rapidly changing taste and demand of China’s wealthiest consumers.

China’s new wealth has the potential to accelerate growth in the private banking and wealth management sectors for those who can provide tailored services and fully understand the needs of the premium market. According to official numbers (which may understate the actual position) China has over one million millionaires and 122 billionaires (second only to the USA) and it will have the world’s fourth largest concentration of wealthy people in the next two years. Currently, China is the largest market for luxury goods in the world and by 2015 will account for one third of all luxury good purchases. China’s top 500 wealthiest have a combined wealth of almost US$600billion and an average net worth of US$1.2billion. With such fast growing wealth, there is enormous potential for those in the private banking and wealth management sectors to tailor their services and capabilities to cater for the wide range of needs of wealthy Chinese individuals.

China’s premium consumers have a diverse range of needs to be met as they look to diversify, invest and restructure their investments, both domestically and overseas. This growing number of individuals will need exclusive advice, support and services to manage their wealth and assets offshore. The Australian “Significant Investment Visa Program” (subclass 888 visa) is one mechanism for wealth managers to facilitate this investment opportunity, specifically targeting those with plans to emigrate, and therefore with long term interests in Australia. It would be amiss for wealth managers to fail to fully embrace this premium market so as to start developing and investing in relationships with China’s wealthy. Building access and a healthy reputation amongst the network of China’s wealthiest will give access to a rapidly deepening pool of wealth at a rate of growth we won’t see in the West in the near future. 

With most premium consumers relatively new to the consumer market and wealth, their consumer behaviour is very different from their international and middle class counterparts. In fact, more than half of China’s wealthy today were not wealthy five years ago and more than half of those who will be wealthy in the next five years are not wealthy today. China has many “rags-to-riches” stories, and perhaps most famously, Mr Zong, the 67 year old CEO who was born into a poor rural family, and prior to starting his own business selling soda and iceblocks at 42, he worked on a farm, as a factory worker and salesman. Mr Zong’s company, Hangzhou Wahaha Group is now the largest beverage company in China, worth US$4.88billion, it employs over 30,000 employees and Mr Zong’s estimated wealth is around US$11billion. Most Chinese billionaires have emerged from total poverty, where there was not enough to eat, as opposed to those who have risen from the relative poverty of a typical middle class family in the West. Furthermore, most of China’s wealthiest were born in the 1970s and were involved in finance, trade or manufacturing.

Australia must welcome and engage with China’s elite to compete with the USA, Canada and Europe and remain a top emigration, business and investment destination for China’s wealthy.  Interestingly, over 70 per cent of China’s wealthiest have emigrated or are in the process of emigrating. This presents a huge opportunity for Australia to attract the brightest, wealthiest and most entrepreneurial minds to our shores.

The three main drivers behind this trend are:

(i) Asset Protection

Many of China’s high net worth individuals are seeking a legitimate means to move their assets offshore for the purposes of asset protection, particularly in terms of cross-border structuring, tax mitigation and long term investment planning.

(ii) Retirement and succession planning

Many of the children of high net worth individuals choose to study and live abroad and require advice and assistance with retirement, succession planning and the long term growth and protection of their family’s wealth.

(iii) Diversification

Wealthy entrepreneurs and high net worth individuals are looking to diversify their assets across a variety of markets, currencies, industries and sectors that they cannot access in China. Australia has a wide array of safe and viable opportunities that, with the right advice, service and support, provide access to attractive investment opportunities overseas.

There is an overwhelming opportunity for Australian financial services (and other) businesses to provide elite and exclusive experiences for those who can easily afford it. There are already a large group of wealthy families and ‘second generation’ sons and daughters living in Australia whose demands and needs are simply not being met as they seek to accumulate their wealth out of the spotlight. Wealth Management and Private Banking businesses which can seize this opportunity will be handsomely rewarded. Money is not the issue here - experience, service and discretion is paramount. Whilst Australians by no means undervalue the importance and achievement of success, it remains to be seen whether a nation plagued with the “tall poppy” syndrome has the will to respect, serve and value the time, expectations and demands of the world’s elite. 



Innovation in China

Traditionally, China’s reputation for copying has overshadowed any of its talents in innovation. After a low-key decade of progressing innovation through commercialisation (trial and error enhancements of Western innovations) Chinese companies have become innovators in their own right, taking on their Western counterparts with the financial support and backing of the Chinese government.  

China is no longer the low-cost manufacturing base that it once was, a revolution of change and innovation has begun and it is estimated that China will surpass the US and Europe and become the world’s largest investor in R&D in a decade (the US is currently investing nearly double that of China). In 2012, China spent just under 2 per cent of GDP on R&D, around US$160billion, around three quarters of which was made by businesses. Huawei, the global telecommunications equipment and service provider, invested US$4.8billlion into R&D in 2012 alone. Somewhat less well known, China’s biomedical sector is also investing billions of dollars into innovation as it strives to transform itself from a manufacturing base to a nexus of innovation.

Historically, China’s path of development and innovation has been largely determined by the ‘Shanzhai’ evolution. However, this school of thought is not only outdated, but is being overshadowed by the story of China’s own unique paradigm for innovation. The term ‘Shan Zhai’ refers to businesses based on fake or pirated products. Shanzhai companies are now themselves becoming leaders in innovation aided by their fast, flexible, innovative and risk taking corporate culture. As the Chinese market has matured, so has the Shanzhai phenomenon, which is no longer about low-cost imitation products but rather about a certain cluster of Chinese companies achieving success through an unconventional path. Many companies of ‘Shanzhai’ origins are now developing a competitive advantage through innovation to emerge as leaders in their field, with their own IP portfolios.

Two factors that have driven the success of ShanZhai businesses is their no-complacency attitude and their ability to disrupt the status quo by consistently inventing fresh and local market specific strategies. Examples of this are:

  1. Tianyu, a ‘Shanzhai’ company which produces imitation phone handsets targeting the trendy but value conscious consumer. Tianyu has now overtaken domestic giant Lenovo and, owing to strong brand development and a high investment in R&D, Tianyu is virtually unrecognisable from its ‘Shanzhai’ beginnings. In fact, it now produces over 100 tailored handset models per year…. Look out Nokia, Samsung and Motorola!
  2. Similarly, BYD is a local Chinese battery and automotive manufacturer which produces ‘knock-off’ Toyotas for half the price. It is now a world renown producer of car battery technology and dual mode drive train systems.
  3. Even better known, is the instant messaging platform, QQ, which is a copy of ICQ and is now the largest and most successful platform in China with over 400million active users.

The ‘Shanzhai’ story has characteristically followed a trend where companies initially focus on the domestic market targeting mass consumers. Product development works on a very short time cycle, which gives ‘Shanzhai’ companies a clear time advantage over their competitors. Arguably the most differentiating factor from their competitors is their understanding and ability to adapt products quickly to the requirements and needs of local consumers. Western companies can learn from their ‘Shanzhai’ counterparts, particularly from their local market knowledge and strategies for success. Whilst it may be argued that the ‘Shanzhai’ culture impaired creativity and competitiveness, it has been a key factor driving the grassroot level innovation locally throughout China by offering more choice at lower price points to targeted consumer markets.

The global reach of Shanzhai businesses will create pressure as these Chinese companies, now funded heavily by government initiatives, impose their ‘pace advantage’ on its slow and bureaucratic Western counterparts. Western companies will not only have to increase and deepen their understanding of local market dynamics, but create systems to push through rapid change in order to respond quickly to evolving markets and fast-changing consumer preferences

China’s government is encouraging local innovation throughout China by allocating and directing resources to innovation hubs, as illustrated in the 12th Five Year Plan. Innovation is occurring at a business-to-business and business-to-consumer level in China. Generally, breakthroughs in China go unrecognised by the global community and most of the product innovation in China stays there. However, China is leading innovation in sectors such as communications equipment and alternative energy. According to McKinsey, China has created the seeds of 22 Silicon-valley-like innovation hubs within the biotech and life-science industry. At present, domestic companies have limited incentive to adapt and innovate products for sales abroad because of the size and depth of the Chinese domestic market. However, as Chinese companies look to expand their capabilities globally, they cannot continue to base their business model solely around their local resource advantage, which is why it is of fundamental importance for Chinese companies to integrate innovation into their business culture. Opportunities for Australian companies lie in helping Chinese innovators understand what drives customers and how to foster a company-wide risk taking and collaborative corporate culture within their organisation. 

China is a global leader in innovation in three main industries: communications, pharmaceuticals and alternative energy. Specifically:

  1. China has become a globally recognised innovator in the communications equipment industry, where China now services European corporate clients including France Telecom and Vodafone.
  2. China is also recognised as a key player in the Pharmaceuticals industry, particularly chemical discovery, where currently over 20 chemical compounds discovered in China are now being clinically tested.
  3. China is on its way to become the largest market for renewable energy technology in the world, particularly in solar and wind power industries where it is one of the largest manufacturers of components. As identified in the five year plan, the Chinese government plans to become the global leader in hybrid/electric vehicles, launching 5 million on the road by 2020. These industries are supported through sizeable tax incentives and subsidies.

China’s natural advantage in these industries comes not only from scale/size advantages but also its advanced manufacturing techniques and experience which improves efficiency.

The Chinese government is cultivating an environment for innovation by creating policies and directing resources so as to favour Chinese innovators and Chinese made goods and services over their multinational equivalents. In addition to this, the government has targeted specific sectors. For example, the Chinese government has changed the face of the High Speed Rail industry by implementing targeted policy to (i) encourage technology transfer from multinationals in return for access to the Chinese market and (ii) coordinate research and development investment into the domestic industry. 

So, for Australian companies that think there is safety at the higher ends of the value chain… now is not the time to be complacent, Chinese companies are hot on your heels!


3 Reasons Brazil bears New Significance

As one of the major emerging markets on an international scale, it is essential for your business to get in on the ground floor to truly maximise the new opportunities that Brazil has to offer. Latin America is the fastest growing region of the globe, even ahead of Asia. With this new emerging market ready to start making serious waves, it is important to have a real understanding of why your investment would be well placed in a Brazilian context.

1. The changing face of culture

The archetypal view of Brazilian culture today is one of beautiful scenery, lots of fun and relaxing on the beach. With an engrained view of Carnivale, girls in tiny bikinis and lots of alcohol consumption, it's difficult to see Brazil as a viable market for investment. However, we have seen a major shift into the professional sphere recently, with many major financial, manufacturing and IT-based businesses setting up headquarters in Rio de Janeiro and Sao Paulo. This can be accounted to the recently-graduated youth of Brazil, who are highly qualified and under-worked, ready and excited to make the most of Brazil's resources for small and big businesses, and anything in between.

2. A dark horse preparing to overtake

As the political situation in Brazil stabilises and the citizens settle into a democratic setting, the people are beginning to identify the issues that are important, resulting in a burst of protests and strong political activity. However, as a result of this importance that Brazilians are placing on the political environment, we have seen a strong push to enter the new globalised world with a thriving economy and widespread implementation of space-shrinking technology. While poverty is still one of the major issues facing Brazil today, the image of the favelas and a country seemingly constantly ravaged by natural disasters is long gone, as international investment can only strengthen a nation that has emerged from the rubble and is ready to take on the world.

3. New infrastructure and a new outlook

The two largest sporting events are set to be held in Brazil in the coming years, which has required significant investment in infrastructure by the Brazilian government. With the upcoming FIFA World Cup in 2014 and the Rio de Janeiro 2016 Olympics on the horizon, the world has witnessed marked improvements in public transportation, stadiums and other sport-related buildings and an overall excitement in the air as Brazil leads up to an international influx of sports tourists. With a focus on environmental sustainability, the world should take note and advantage of the new facilities and exciting prospects for the coming years.

We can see that Brazil is preparing itself to make its debut on the world’s stage as an exciting, innovative and entrepreneurial investment opportunity. Make sure your business is ahead of the curve as we see Brazil move front and centre in political, cultural, economic and social areas.

We invite you to join us for the inaugural Brazil Access 2016 International Business Visit Program to be held in Sao Paulo and Rio de Janeiro in March 2014. 


China's Online Revolution

In the words of Jack Ma, the billionaire founder of Alibaba, now the largest e-commerce company in the world, “E-commerce in the West is the dessert, in China, it’s become the main course.”

China’s digital development will follow a different trajectory to the West. The fast growth of mobile technology and its applications are changing the tools used as platforms to reach investors and consumers and, more broadly, is driving the economic shift from investment to consumption.

China, the world’s second largest “e-tail” market estimates revenues reached US$210 billion in 2012, after growing at a 120 per cent compound annual growth rate since 2003. It is expected to show 15 to 20 per cent annual growth rates (before inflation), and to notch up between US$420 billion and US$650 billion in sales by 2020. China’s internet users currently number some 564 million people, almost as many as the USA and Europe combined.

With 75 per cent of these users accessing the internet on mobile technology, and currently over 1 billion phone users in the country, China’s online revolution will reshape how international and domestic companies engage with the Chinese consumer.

Online usage strong and growing

With a current penetration rate of approximately 42.1 per cent of the population, China accounts for one fifth of the world’s internet users. As smartphones and tablets make connecting to online networks easier for people in China, we will see the size of the internet population reach roughly 800 million users by 2015.

In comparison to the West, 90 per cent of China’s electronic retailing occurs on digital marketplaces such as PaiPai, Tmall and Taobao (think eBay or Amazon Marketplace) as opposed to directly between consumers and retailers.

The lower barriers to entry, well-developed infrastructure and fewer expenses associated with operating online has seen margins reach 8 to 10 per cent, slightly higher than traditional bricks and mortar retailers.

Furthermore, the top five physical retailers in China hold less than 20 per cent of the market, much lower than the 24-60 per cent market share held in comparable categories in the United States. This is due to the ultra competitive nature of a marketplace well able to exploit the high costs and inefficiencies faced by brick and mortar stores.

In addition, online marketplaces are generating roughly 40 cents more consumption for every 60 cents spent in physical stores. Consumers outside the country’s ‘first-tier’ cities tend to spend a greater portion of their disposable income than their first tier city counterparts. So, with prices on average 6-16 per cent lower online than offline, it is a much more affordable option for these consumers.

Internet sector boosted

In the West there is a lot of negative commentary surrounding internet in China, however, there is a huge amount of effort by the Chinese government to ensure that the internet industry is built so that it not only serves national goals but also commercial ones.

Currently, the internet sector is one of the fastest growing sectors in the Chinese economy. The microblogging industry in China has the biggest impact on everyday life and is the most effective platform for spreading news and views amongst Chinese people. A staggering 80 per cent of China’s internet users are aged between 10 and 40 and 62 per cent of mobile users are younger than 30 years of age.

China has over 600 million users of social networks, a higher portion of internet users than their American counterparts. Furthermore, Chinese Sina Weibo users (similar to Twitter), spend 35 per cent more time on the internet than their tweeting counterparts in the USA.

Sina Weibo is currently valued at around US$3.3 billion and is a very important e-commerce platform. Over 50 per cent of Weibo users searched e-commerce sites after noticing information on Weibo.

China has 242 million online shoppers, six times that of the United Kingdom. The average monthly value of mobile transactions in China is US$800 million, which equates to US$300, every second, and 59 per cent of smartphones have used their phones to shop online.

The fastest growing online activities in China are online banking and payments, group buying, online shopping and weibo, or microblogging, which are growing at 32 per cent, 29 per cent, 25 per cent and 24 per cent, year-on-year, respectively.

By 2014, e-commerce is expected to represent 7.4 per cent of China’s total retail market. Currently, China’s top three e-commerce sites are Tmall, 360Buy and Suning, the market is made up of a few big players with the top 10 sites accounting for more than 65 per cent of the market.

Room for innovators

China’s e-commerce entrepreneurs and innovators are revolutionising the breadth and depth of China’s online market. Tencent, China’s largest publicly listed internet company, was named the 8th most innovative company in China this year. Its mobile messaging app, WeChat (likened to Whatsapp) has over 300 million users.

Professional social networks are also becoming increasingly popular in China, with the number of people using these social professional networks increasing by 250 per cent in 2012 to 70 million users. Currently, the most popular professional network in China is Tianji, currently with 12.3 million registered users and interestingly, the well-known LinkedIn ranks only 7th in China with 2.8 million registered users.

China’s leading internet television company, Youku Tudou (equivalent of YouTube) has 310 million unique visitors each week and generates 1.6 billion hours of video each month.

Threat to banking

The rapid emergence of the internet industry in China allows for a broad range of online financial services, which pose a severe threat to the traditional banking and finance sectors. Emerging third party payment systems, peer-to-peer lending and microfinance services have the potential to eat into the role of the traditional established financial sector.

For example, the world’s largest e-commerce company, Alibaba, has a microcredit company that was founded in June 2010, which has lent over RMB12 billion to over 250,000 clients in the first quarter of 2013 alone. In addition, the non-performing loan ratio was much lower than that of similar loans made by financial institutions.

Further, in August 2012, Alibaba chairman Jack Ma, Ping An Insurance Group Chairman, Ma Mingzhe and Ma Huateng, the chairman of Tencent, set up an online insurance company which sells its products on the online marketplace, Taobao.

These new online insurance policies and products are a big threat to the sector’s traditional operators. In the first three days of sale, over RMB101 million was raked in and over US$815,000 of insurance products are sold on Taobao every day.

Even the mutual funds industry is being heavily influenced by the online revolution. With mutual funds companies being allowed to sell their products online, nearly 30 of them have joined the new funds payment process channel established by Alipay, China’s leading electronic payment platform. From July this year, investors were able to buy into funds at alipay.taobao.com.

Earlier this year on June 13, Alipay, Alibaba’s third party online payment services, launched a service that allows users to invest money into a market fund managed by Tianhong Asset Management. Just 17 days later, over 2.5million users had transferred RMB5.7 billion into the fund, now the biggest (in terms of number of clients) in China.

Alibaba’s success in China’s e-commerce and now financial services space is a huge threat to traditional financial institutions. The firm uses market transaction information to characterise and segment its users to promote financial services that they may be interested in, based on their profile. This is revolutionising the way financial institutions attract and retain clients.

The new revolution

Internet finance is reshaping the banking and financial industry as we know it in the West and creating a new system in China. What makes Alibaba so financially strong, is that funds transferred for the purchase of goods must stay with the company for 7 to 10 days, providing a constant revenue stream and pool of capital that can be used in the financial markets.

With rapid changes in the habits of customers in China, traditional lenders and insurers have no choice but to adapt to these changes or lose market influence. China Merchants Bank have offered integrated banking services on WeChat (messaging service similar to Whatsapp), soon after, both the China CITIC Bank and China Minsheng Banking Corp followed suit.

Lessons to be learned

The Australian retail and financial market needs to be aware of these changes, innovations and developments, especially as China (and other emerging countries) expands internationally, leveraging their direct access to China’s OEM factories and workshops.

With such developments affecting the traditional means of banking and as a catalyst for innovation, traditional commercial banks have moved online to protect their market share and business. For example, China Construction Bank’s e-commerce transactions have broken the RMB3.5 billion (US$570 million) mark.

To keep up with the changing market landscape both here and overseas, Western Banks and Financial Institutions must incorporate internet innovation into their China strategies. This will include having to rethink online strategies and sales growth in online portals. A review of Alibaba’s strategy and rapid development would be a good place to start. 


Surfing the BRICS

Everyone knows that the world has significantly changed. Whether the cause of this was 911, the fall of the Berlin Wall, the GFC, or simply the opening up of large, populated countries that have been closed to outsiders or unstable for decades, there can be no arguing that global economic, political and social power is shifting towards the emerging world of the “BRIC”s (Brazil, Russia, India and China) and other big rapidly emerging countries (eg Mexico, Indonesia, South Korea and Turkey) and regions (eg Asia, Continental Africa, Latin America and Eastern Europe).

Everyone is asking the same questions? Can the USA recover? Will the BRICs be able to fill the consumption gap? Is this an opportunity or a threat? Where are the low hanging opportunities? How do you get started?

To answer these questions, bold forward-thinking entrepreneurs and business leaders need to be considering the impact of five irreversible trends which are setting a new direction for business, investment and thought leadership. These are as follows:

1. Urbanisation

The developed world already knows the significant economic benefits that have been derived from the process of urbanisation. In the two centuries following 1800, the world's average per capita income increased over tenfold as a result of the ‘Industrial Revolution’ in Britain.  China and India, which had previously been two of the largest economies in the world due to their large populations and land mass are now catching up and experiencing their own ‘Industrial Revolution’ on steroids! In only 30 years, China is already half way through its own urbanisation process but still has a long way to move another 300 million people or so from rural to urban centres in the next 30 years.  

Urbanisation is a driving force for economic growth and expansion (urban growth alone produces an increase of 20% GDP per capita). It increases rural productivity, boosts demand for resources, commodities and energy and drives domestic consumption (urban residents spend 3.6 times more than rural dwellers). Forward thinking business leaders need to consider the potential of the world’s new “mega-cities”: Sao Paulo, Moscow, Mumbai, Shanghai etc.

2. Consumption

With rising incomes, minimal debt and rapidly increasing wealth, the emergence of a new middle class from emerging countries is perhaps the most exciting opportunity of all, and a good reason to be positive about the future.

In Asia alone, the middle class consists of 525 million people, accounting for 28% of the global middle class, and this number will triple to 1.74bn by 2020. Over 70% of the growth in global demand until 2020 will come from Asia, with private consumption reaching $8.6 billion by 2020.  There are already 3.5 billion consumers in developing Asia. By 2030, two-thirds of the world’s middle class will be in Asia and will account for 54% of total consumer spending.

As evidence of the exciting potential, car sales in China will grow at an annual rate of 5.3% and is anticipated to reach 30 million units in 2020.  Healthcare expenditure in Asia is expected to double by 2020. Food consumption of the ASEAN-5 is expected to reach US$180bn by 2020.  Bank lending has been expanding in Vietnam at 33% per year for the past ten years.

We live in the “Asian Century” but the consumption story is equally exciting in Eastern Europe and Latin America. What are you doing to tap into the growth of the emerging consumer?

3. Innovation

Its no longer true to say that, whilst the emerging world is good at copying things and applying cheap labour to create wealth for well known western brands, they will never be able to become true inventors, creators and innovators themselves. In fact, they are already leading the world in many areas of scientific development, including the bio-sciences, IT and in the development of new forms of sustainable energy. Brazil is already well known for its green credentials (45% of Brazil's total energy needs is already drawn from renewable sources) and China is transforming many industries with its massive investment in new renewable energy (hydro, nuclear, solar, wind, biomass and more efficient use of coal and existing energy sources).

“Moving up the value chain” is the mantra that you hear as you travel around the emerging world.  This creates a window of opportunity for innovative western leaders to export their capabilities, experience, know-how and technology to the emerging world and participate in the growth of these new creative industries.

4. Aspiration

Apart from an abundance of land, people and capital, the emerging world benefits from a dynamism and entrepreneurial spirit derived from a combination of ambition, energy and aspiration. In many countries (eg Brazil, India and Continental Africa) this aspiration comes with an exceptionally young demographic profile which will propel their economic growth long beyond the next century.  Don’t forget that only 30 years ago, most emerging countries were suffering from extreme poverty (for a wide range of largely uncorrelated reasons) and since opening up and attracting foreign investment, they have now had a taste of success and wealth which has energised the whole nation.

Don’t take too long to decide whether you believe this or not. By the time you do decide, it may already be too late to jump on board!

5. Globalisation

Despite a great deal of talk, words and catchy titles (eg “the world is flat”) the process of globalisation has only just begun. In fact, some argue that it hasn’t even started yet. The truth is that, despite the well known advances in technology, high speed broadband and inter-connectivity, the opportunity to connect and collaborate with other global business leaders and entrepreneurs in China, Brazil or Russia, or to outsource low level tasks to India, Indonesia or Vietnam, is as opportune now as its always been. The emerging world is literally your oyster if you are brave enough to take the plunge. Don’t mess around on the small waves. Surf where the big waves are!


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